PR Communications, Why Use a PR Company

In today's competitive marketplace, it is vitally important to consider public relations as a dedicated part of your business.

Not only will public relations set you aside from your competitors, it serves to enhance and protect your brand’s valuable reputation.

Unfortunately, PR often tends to be overlooked during the planning stages of some marketing campaigns because many don't fully understand the benefits. Here are a few good reasons why your organisation should consider a sustained public relations program:

Brand Awareness. Placements, features and endorsements create the perception that your company is “on the move”. This has a positive affect on the subsequent actions of consumers, filling them with confidence in your brand and influencing their purchase decision.

The media shapes your reputation. Editorial generated through effective public relations is far more believable and credible than paid advertising, due to media objectivity. Regular media exposure is effectively a third person endorsement. It legitimises your organisation's work and enhances its reputation. Studies show PR has seven times more credibility than paid advertising.

If done right PR can reach a mass audience without the costly expense of traditional paid advertising and marketing. Just one positive endorsement on the nightly news or in the daily newspaper can reach millions of people, stimulating awareness of and demand for your company’s products or services.

PR builds and maintains relationships with existing and potential stakeholders, which can lead to marketing partnerships and other benefits for your business. Further, PR creates loyalty through dialogue that takes place via tactics such as social media and events.

Consistency. By providing advice on the best way to present your business, public relations consultants help businesses maintain a high level of professionalism across the board.

Affordability. When compared to advertising, PR support is available to you at a fraction of the cost of traditional above-the-line communications. It is by far the most economical way to stay in front of consumers and build brand loyalty.